FDA Warns Bayer AG about Misleading Ads Featuring Birth Control Pill Yaz (Update)The Food and Drug Administration (FDA) has written a warning letter to Bayer AG about two television commercials featuring the company´s birth control pill Yaz, saying they give misleading impressions of the pill´s benefits and minimize the risks. Further details.
10-08-2008 |
11:04 hs.
Author: Cate Kirby
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Two television commercials for Bayer AG´s birth control pill Yaz give a misleading impression of its benefits, the U.S. health regulators warned the company in a letter. The ads wrongly suggest the pills are approved for relieving premenstrual syndrome, the FDA said, and also minimize the drug´s risks. Bayer spokeswoman Rose Talarico said the company will stop running the only one of the two ads currently in use. The other campaign ended in 2007. Yaz is cleared for a condition called premenstrual dysphoric disorder (PMDD), which causes anxiety, tension, persistent anger and other symptoms. The commercial no longer being broadcast featured women singing "We're not gonna take it" and kicking, punching and pushing balloons with words such as "irritability," "moodiness" and "bloating," which are symptoms common with PMS, for which the pill is not approved. Bayer will pull the current ad and work with the FDA regarding other promotions for Yaz, Talarico said.
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